Posts Tagged ‘personal electronics’

Kindle Books Can Be Lent To Other Kindle Users

Sunday, November 14th, 2010

A key factor in the success of the Amazon Kindle reader has undoubtedly been the number of Kindle books available for consumers to choose from. Currently, Kindle owners can choose from over 725,000 Kindle books – and that’s just the paid titles. Amazon also offer 1.8 million out of copyright books which can be downloaded to the Kindle free of charge.

Apart from making huge volumes of reading material available for Kindle owners, Amazon has also gone out of its way to make it easy to read Kindle books without a Kindle reader. This has been done by making a number of Kindle apps which allow Kindle books to be read on a range of different devices freely available.

At the moment, free Kindle apps exist for the Windows PC, the Apple Mac, any device which runs the Android Operating System, the iPhone, the iPad and Blackberry’s smart phone. At first glance, it almost appears as if Amazon is setting up in competition to itself, but the truth of the matter is that each of these apps acts as a retail outlet for Kindle books.

Amazon has just advised that, in the near future, Kindle owners will have the ability to “lend” each other ebooks. The date for this is yet to be confirmed, but it will commence sometime this year.

Kindle owners will have the option of lending Kindle books to their family and friends for a couple of weeks at a time. The “borrower” can read the book using their Kindle – exactly as if they had bought it themselves. The original purchaser will be unable to access the book whilst it is “lent out”. Just like a real book in fact.

Not all books will be able to be lent to friends and family. The final say as to whether or not a particular Kindle book may be lent out rest with the book’s publisher. It will be interesting to discover how different publishing houses react to this.

Amazon has also confirmed that it will extend its free Kindle apps to include newspapers and magazines in addition to Kindle books. First to be activated will be the Apple devices, followed by desktop applications and Android devices.

Over the last couple of years or so, the ebook reader and ebooks have really taken off. Although the ebook market is still developing and is at an early stage, the public already seems to have accepted ebooks. This latest development by Amazon brings ebooks even closer to the functionality of conventional books. Apart from balancing the leg of a wobbly table or pressing flowers, ebooks can now do just about anything that conventional books can. It’s another major step forward for ebooks and ebook readers, and it will help them to become even more widely accepted by the reading public.

Learn more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

Tags: , , , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

E-Book Reader Price Cuts Could Signal Big Changes In The World Of Digital Publishing

Thursday, July 15th, 2010

Amazon, using their Kindle reader family as a vehicle, has been a major player in the development of both the e-book reader and e-book market. The first Kindle was released in November of 2007. In February of 2009, the updated and enhanced Kindle 2.0 hit the market, quickly followed by the large format Kindle DX in the summer of the same year.

The Kindle readers dominated the market with a 60% share of all American e-book reader sales. Sony’s PRS reader – which was actually available in 2006, some time before the Kindle – followed in second place with a 35% market share. Other companies quickly saw the huge potential of the rapidly developing e-book reader market and either launched or updated their own readers in order to get a share of the available sales.

Competitors like Plastic Logic, Sony, Bookeen, iRex and Barnes and Noble fought for their share of the rapidly growing market, but Amazon’s lead position seemed to be almost impregnable. It was only with the launch of the Apple iPad that any credible competition emerged – slightly surprising since the two devices are very different and are, you would suppose, aimed at different market segments.

Since the launch of the iPad, e-book reader prices have fallen quite some way. The Kindle 2.0 is currently selling for just $ 189, a huge reduction over the $ 359 launch price of February 2009. The large format Kindle DX has been upgraded, being fitted with a new improved screen, and has had a price reduction from $ 489 to just $ 379. Barnes and Noble have also dropped the price of their Nook reader from $ 259 to $ 199.

Whilst the price of e-book readers may be falling, the same cannot be said about the price of the e-books which these devices are used to read. Again, Apple had a hand in this. Apple had, in advance of the launch of the iPad, set up their own book store and negotiated a pricing deal with the major publishing houses which basically allowed them to fix the price of their e-book editions at whatever level they wished. The only rider being that they could not offer the same e-book version at a lower price on any other platform. This effectively put paid to Amazon’s policy of pricing e-books at $ 9.99 or lower and was very popular amongst the publishing companies.

Amazon may have had to abandon their low e-book price policy – but that wasn’t necessarily a disaster for them. Considering the way that Amazon have made it possible to read Kindle books on such a wide variety of different devices – you can use the PC, the Mac, the iPod Touch, the iPhone, the iPad, your Blackberry and any device which runs Android to read Kindle books right now (and no doubt there will be further additions in future) – it must be obvious that Amazon are more interested in book sales than hardware sales. The latest downward price movement for e-book readers and simultaneous price increase for e-books means that they can now sell the hardware for less and make their profit by selling e-books over the life of the hardware. The same will apply for Barnes and Noble and Apple themselves of course.

This trend may tend to favor companies which have a foot in both the book and hardware sales camps. Considering the current number of devices which can be used to read Kindle books, it looks as if Amazon will be a major player in the future of digital publishing for some time to come.

Learn more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

Tags: , , , , , , , ,
Posted in Uncategorized | No Comments »

Amazon Cuts Kindle Reader Prices

Wednesday, July 14th, 2010

Amazon seemed to have found the perfect product in their Kindle reader. It was by far the market leader in the e-book reader arena, commanding a 60% share of all sales, and there was no real competition to speak of. Despite the launch of competing e-book readers by other manufacturers such as Bookeen, Barnes and Noble and Sony, there was no credible competition and the Kindle’s top position seemed to be unassailable.

However, Apple seemed intent upon spoiling the party when they released their long awaited iPad which, although an entirely different type of device, has the ability to read e-books. Most Apple devices seem to engender a love/hate reaction amongst consumers and there was no shortage of pundits and analysts ready to point out the shortcomings of Apple’s new device. However, the number of people who would buy practically any new gadget which has the apple logo on it is very definitely high enough to make a difference to the sales of Amazon’s Kindle reader.

As well as releasing new, sexy hardware, Apple also struck a deal with many of the major publishers which let them charge whatever they wanted for e-books – as long as they weren’t offered for less on any other device – the Kindle in other words. This looked set to put a bit of a spanner in the works of Amazon’s policy of providing e-books for $ 9.99 or less. It certainly seems as if the price of e-books has been creeping upwards since the launch of the iPad. It does seem a little strange that increased competition should drive prices upwards – but there you have it.

The price of the hardware for reading the e-books has certainly fallen in the same timespan. The Nook reader, from Barnes and Noble, has seen a price reduction to $ 199 from $259. Amazon themselves have now cut the Kindle 2.0 price to $ 189 – quite a drop from the February 2009 launch price of $ 359. The larger format Kindle DX has been upgraded with a new sharper screen and the price has been cut from $ 489 to $ 379.

So the top of the range, and freshly updated, DX reader is now over $ 100 cheaper than the entry level Apple iPad – and unlike the iPad it requires no monthly internet connection fee. The iPad is, of course, considerably more than an e-book reader – and many customers will be quite happy to pay more for a more powerful device which can be used for a variety of different applications – even if it does have a considerably shorter battery life.

It will be interesting to see whether this downward price movement of e-book readers is simply a temporary reaction to the iPad or whether it heralds the dawn of a new pricing policy. It could be that companies like Amazon and Barnes and Noble might take advantage of the trend for higher priced e-books by offering lower priced hardware secure in the knowledge that they will make their profit throughout the life of the device. Or it may simply be a stalling tactic until the next generation color Kindle hits the streets later this year.

Check out the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

Tags: , , , , , , ,
Posted in Uncategorized | No Comments »